De Haagsche Zwaan is a building unlike other in terms of appearance. With its modern high-grade steel and glass architecture and unusual geometry, it is one of the most iconic buildings in The Hague. But the real adventure takes place inside within its offices.
Whoever settles in offices at De Haagsche Zwaan, has many urban amenities in the immediate area: a conference center, the World Trade Center The Hague, the NH Hotel, fitness facilities and Therasiastraat with its many luxury shops, lunch and dinner options.
The building is extraordinary, the location of the offices in The Hague excellent. It is therefore not surprising that companies like Kuwait Petroleum (Q8) and Deloitte have moved into De Haagsche Zwaan. And they have good reasons why they chose this location.
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Art at De Haagsche Zwaan: The people behind the ballerina
“We used a ballerina as a metaphor for the ambitions that are pursued every day on the inside of De Haagsche Zwaan.”
For months, you could hardly miss the enormous ballerina on the facade of office building De Haagsche Zwaan, when going to The Hague by motorway A12, Utrechtse Baan. The ‘White Swan’, as the project is called, was conceptualized and executed by Studio VollaersZwart in commission of property owner Union Investment. Madje Vollaers and Pascal Zwart, owners of Studio VollaersZwart, tell us more about the idea behind the ballerina.
Madje: “We always explore the interaction between various disciplines such as architecture, sculpture, couture, culture and communication. We use the public space as the platform for our design activities. When property owner Union Investment asked us to think of an eye-catching concept for De Haagsche Zwaan we were triggered by the ambition that the building shows. The state-of-the-art architecture with the facade tilting over the highway, sets the building apart from other office buildings. To capture this ambition in one image, we immediately thought of a prima ballerina. We got inspired by the well-known choreography ‘Swan Lake’ based on the music of Tsjaikovski. This ballet portrays the transformation of a white swan into a beautiful princess. We thought it to be appropriate to use the white swan embodied by a prima ballerina as a metaphor for the ambitions that are pursued every day on the inside of the building.”
The ballerina was made of adhesive foil that was placed on the windows. 250 solar lights were placed on top of the sticker. By doing so, the outline of the ballerina could also be seen at night. The actual mounting of the ballerina on the facade took five days. But the planning and elaboration already started in March 2014.
Madje explains: “A project of this scale always takes a lot of time for planning and elaboration as there are so many different stakeholders involved. The property owner, the tenants in the building, the architect, the suppliers of the material… ; they all need to approve the idea. The fact that we were able to go through with the initial concept, is yet another example of the shared ambitions of all the people involved. That makes the project even more special.”
Ambitions to go abroad
In The Netherlands, Studio VollaersZwart is renowned for its work. In 2013 Madje and Pascal were awarded with the prestigious IFEA Pinnacle Award for their on site decor for the exhibition The Fashion World of Jean Paul Gaultier in museum De Kunsthal. But the ambitions of VollaersZwart go further than the Dutch borders. “It’s our goal to have our work spread over all the big cities in the world”, says Pascal. “We are currently looking for possibilities in New York, Madrid, Miami and Warsaw.”
Are you interested in renting offices in De Haagsche Zwaan, The Hague? Would you like to receive more information or visit the office building? Please contact us.